Reading the shelf…
Sonoma Syrup Co. offers a diverse range of artisanal extracts and syrups crafted with natural ingredients, reflecting the rich flavors of their origins. From organic vanilla extracts that blend Tahitian and Madagascar Bourbon varietals to simple syrups infused with botanicals like lavender and mint, the brand emphasizes authentic taste experiences. Their products, such as the Pure Almond Extract and Meyer Lemon Infused Simple Syrup, are designed to enhance culinary creations with robust flavors and are made with organic cane sugar alcohol, ensuring a high-quality ingredient choice for both professional and home kitchens.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
30 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sonoma Syrup Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sonoma Syrup Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sonoma Syrup Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Sonoma Syrup Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






























6 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Sonoma Syrup Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with SONOMA SYRUP CO. Vanilla Bean Simple Syrup · its most-distributed SKU (1 door) in Sugar Substitutes, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: lakanto, darbo, liquid alchemist
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sonoma Syrup Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Sonoma Syrup Co. sells it elsewhere but has no SKU here.