Bay Area · 10 grocers · Niche
the other tomatoes aisle
Bay Area's other tomatoes aisle is a niche shelf with only a handful of brands: 18 products from 4 brands across 10 grocers. Store brands hold 22%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 27/100).
18
products
4
brands
$5.05
avg price
$1.30-$10.73
typical range
Who owns the shelf
brands by share of the other tomatoes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
27
lowLaunch whitespace
room for a new brand
store-brand share: 22% · scores 0-100.
Top products
the other tomatoes products in the most Bay Area grocers · widest distribution first.
Organic Tomato
$1.302 grocers
Signature SELECT Wild Wonders Tomato Medley
$2.882 grocers
Sunset Brands Zima Tomatoes
$4.592 grocers
Signature SELECT Tomatoes, Medley, Family Size
$7.992 grocers
Organic Hothouse Tomato
$2.151 grocer
Yellow Tomato
$3.301 grocer
ORGANIC TOMATOES
$3.781 grocer
Tendwell Farm Organic Mountain Magic Tomatoes
$3.991 grocer
Nature Fresh Farms Mix Medley Tomatoes
$3.991 grocer
Hot House Organic Red Tomatoes
$4.491 grocer