Bay Area · 4 grocers · Greenfield❄️ heat 8 · COOL
the gin aisle
Bay Area's gin aisle is a fragmented shelf spread across many brands: 21 products from 14 brands across 4 grocers. st. george spirits owns the most shelf · 24% of SKUs, ahead of roku. Verdict: greenfield · wide open · room for a new brand (opportunity 73/100).
21
products
14
brands
$37.46
avg price
$0.99-$2.15 /fl oz
typical range
More in Spirits
Who owns the shelf
brands by share of the gin shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)All stores combined.
Market structure
54
medBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the gin products in the most Bay Area grocers · widest distribution first.
St. George Spirits Gin, Botanivore
$29.992 grocers
St. George Spirits Terroir Gin
$29.992 grocers
Roku Japanese Gin
$31.992 grocers
Lewis & Clark Northwest Dry Gin
$23.591 grocer
Tanqueray Sevilla Orange Flavored Gin
$23.991 grocer
Malfy Limone Lemon Gin
$25.991 grocer
Roku Gin Minori Select Edition
$29.991 grocer
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St. George Spirits Valley Gin
$29.991 grocer
City of London Dry Gin
$32.091 grocer
Mr. Pickles Gin, Pacific Northwest
$34.991 grocer
