Scanning the aisle…
Bay Area's sirloin steaks aisle is a fragmented shelf spread across many brands: 14 products from 6 brands across 6 grocers. chef's counter owns the most shelf · 40% of SKUs, ahead of pre brands. Store brands hold 43%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 67/100).
brands by share of the sirloin steaks shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 43% · scores 0-100.
the sirloin steaks products in the most Bay Area grocers · widest distribution first.









no positioning claims tagged on this shelf yet.