Bay Area · 15 grocers · Greenfield🔥 heat 94 · HOT
the 00 flour aisle
Bay Area's 00 flour aisle is a competitive shelf with clear leaders: 34 products from 7 brands across 15 grocers. caputo owns the most shelf · 92% of SKUs, ahead of hayden flour mills. Store brands hold 3%. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
34
products
7
brands
$8.68
avg price
$0.13-$0.45 /oz
typical range
More in Flour
Who owns the shelf
brands by share of the 00 flour shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the 00 flour products in the most Bay Area grocers · widest distribution first.
Caputo Chef's Wheat Flour
$5.6910 grocers
Bob's Red Mill 00 Flour, Italian Style, Premium
$7.997 grocers
King Arthur Baking Company 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat
$10.594 grocers
Central Milling Organic Pizza Flour
$9.393 grocers
Annas Flour, Extra Fine, Napoletana, Unbleached, Type 00
$5.092 grocers
Annas Organic Unbleached Tipo "00" Extra Fine Flour
$5.892 grocers
King Arthur Baking Company 00 Pizza Flour, Gluten-Free
$14.492 grocers
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Caputo Pasta Fresca Flour
$6.891 grocer
Signature SELECT Flour, Pizza
$6.991 grocer
Hayden Flour Mills White Sonora Wheat Pizza Flour
$13.191 grocer