aisle
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San Francisco · 3 grocers · Contested

the bottled tea (rtd) aisle

San Francisco's bottled tea (rtd) aisle is a fragmented shelf spread across many brands: 95 products from 24 brands across 3 grocers. yerba madre organic yerba mate owns the most shelf — 25% of SKUs, ahead of clean cause. The shelf leans organic — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 53/100).

95
products
24
brands
$4.85
avg price
$1.69–$13.17
typical range

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Who owns the shelf

brands by share of the bottled tea (rtd) shelf.

yerba madre organic yerba mate
25% of shelf24 SKUs
cclean cause
13% of shelf12 SKUs
kkace
10% of shelf9 SKUs
harney & sons
8% of shelf8 SKUs
mmaté party
6% of shelf6 SKUs
jjust ice tea
4% of shelf4 SKUs
bbrightleaf
4% of shelf4 SKUs
rishi tea & botanicals
3% of shelf3 SKUs
tteas' tea organic
3% of shelf3 SKUs
iito en
3% of shelf3 SKUs
yyuzuco
2% of shelf2 SKUs
mmatcha love
2% of shelf2 SKUs
pop & bottle
2% of shelf2 SKUs
uunified ferments
2% of shelf2 SKUs
wweird yerba
2% of shelf2 SKUs
llumen
1% of shelf1 SKU
ttejava
1% of shelf1 SKU
tthaiwala
1% of shelf1 SKU
yyerdrink
1% of shelf1 SKU
wweird tea
1% of shelf1 SKU
hhalfday
1% of shelf1 SKU
ooregon chai
1% of shelf1 SKU
iito en jasmine
1% of shelf1 SKU
nnarra
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
40%
Dairy-Free
13%
Gluten-Free
12%
Seed-Oil-Free
11%
Vegan
9%
Weight Management
5%
Minimally Processed
2%
Low sugar
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

74
high
Brand competition
how many brands compete
97
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
53
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →