Reading the shelf…
Snapple runs 39 products across 2 categories, stocked in 9 of 24 Bay Area grocers. Its biggest footprint is tea, at 1% of the shelf. A mid-tier presence · Brand Power 42/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
39 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 9 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Snapple (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Snapple · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Snapple in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Snapple product in stock, cheapest first.






































Bay Area grocers where neither the digital catalog nor our shelf photos show Snapple· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Snapple Juice Drink, Flavored, Kiwi Strawberry · its most-distributed SKU (6 doors) in Fruit Juice Blends, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 20% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
33 storefronts across 9 grocers carry it · tap a pin to open the store.
already on that shelf: santa cruz organic, lakewood organic, arizona
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Snapplethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Apple Juice and Cider, Fruit Juice Blends, Fruit Punch Drinks · +2 more
open here: Apple Juice and Cider, Bottled Herbal Tea, Fruit Punch Drinks · +1 more
open here: Bottled Black Tea, Bottled Half Tea Half Lemonade, Lemonade and Limeade · +1 more
open here: Apple Juice and Cider, Bottled Black Tea, Fruit Punch Drinks · +1 more
open here: Apple Juice and Cider, Bottled Black Tea, Lemonade and Limeade
open here: Bottled Herbal Tea, Lemonade and Limeade
open = the store meaningfully carries that category (real depth, not a token SKU) and Snapple sells it elsewhere but has no SKU here.