San Francisco · 3 grocers · Greenfield
the matcha & tea powder aisle
San Francisco's matcha & tea powder aisle is a fragmented shelf spread across many brands: 28 products from 9 brands across 3 grocers. rocky's matcha owns the most shelf — 36% of SKUs, ahead of matchaful. The shelf leans organic — 14% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 75/100).
28
products
9
brands
$26.87
avg price
$3.29–$51.86
typical range
More in Tea & Infusions
Who owns the shelf
brands by share of the matcha & tea powder shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.