Bay Area · 14 grocers · Contested🔥 heat 84 · HOT
the rotini pasta aisle
Bay Area's rotini pasta aisle is a fragmented shelf spread across many brands: 46 products from 16 brands across 14 grocers. chickapea owns the most shelf · 55% of SKUs, ahead of big green organic food. Store brands hold 9%. Verdict: contested · real competition, no single winner (opportunity 70/100).
46
products
16
brands
$4.63
avg price
$0.12-$0.96 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the rotini pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
59
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the rotini pasta products in the most Bay Area grocers · widest distribution first.
Barilla Rotini - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$1.548 grocers
Ancient Harvest Organic Corn, Rice and Quinoa Rotini
$4.896 grocers
Chickapea Organic Chickpea & Yellow Pea Pasta, Spirals
$6.396 grocers
Barilla Tri-Color Rotini - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher
$2.882 grocers
Barilla Gluten Free Rotini
$4.042 grocers
Eden Foods Kamut Spirals, Organic, 100% Whole Grain
$5.592 grocers
Ancient Harvest Protein Red Lentil Rotini
$5.792 grocers
Good & Gather Enriched Macaroni Product Rotini
$1.491 grocer
Good & Gather Tri-color Enriched Macaroni Product Rotini
$1.491 grocer
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Pagasa Rotini Pasta
$2.791 grocer