Bay Area · 5 grocers · Niche
the cod fillets aisle
Bay Area's cod fillets aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 5 grocers. sea star owns the most shelf · 100% of SKUs. Store brands hold 50%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 76/100).
6
products
4
brands
$28.14
avg price
$14.99-$66.36
typical range
More in Fish
Who owns the shelf
brands by share of the cod fillets shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
10
lowVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 50% · scores 0-100.
Top products
the cod fillets products in the most Bay Area grocers · widest distribution first.
