Bay Area · 5 grocers · Greenfield🌡️ heat 34 · WARM
the whole chicken aisle
Bay Area's whole chicken aisle is a competitive shelf with clear leaders: 16 products from 9 brands across 5 grocers. rocky owns the most shelf · 50% of SKUs, ahead of farmer focus. Store brands hold 25%. Verdict: greenfield · wide open · room for a new brand (opportunity 80/100).
16
products
9
brands
$22.68
avg price
$12.19-$42.51
typical range
More in Poultry
Who owns the shelf
brands by share of the whole chicken shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
39
medBrand competition
how many brands compete
8
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
80
highLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0-100.
Top products
the whole chicken products in the most Bay Area grocers · widest distribution first.
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ROCKY Natural Chicken
$12.191 grocer
Sprouts No Antibiotics Ever Whole Young Chicken
$12.601 grocer
Kirkland Signature Fresh Young Chicken
$13.041 grocer
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Berkeley Bowl Chicken
$14.191 grocer
Marys Natural Non Gmo Chicken
$14.991 grocer
Kirkland Signature Organic Whole Young Chicken
$16.741 grocer
Mary's Chicken Free Range Air Chilled Whole Chicken
$18.391 grocer
Sprouts Organic Whole Chicken
$22.451 grocer
Andronico's Chicken Fryer Bagged With Gib
$22.461 grocer
Mary's Chicken Fryer With Giblets
$26.961 grocer