Bay Area · 7 grocers · Own-brand led
the other prepared seafood aisle
Bay Area's other prepared seafood aisle is a competitive shelf with clear leaders: 16 products from 8 brands across 7 grocers. aqua star owns the most shelf · 75% of SKUs, ahead of north american traditional. Store brands hold 44%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 64/100).
16
products
8
brands
$25.56
avg price
$4.19-$61.09
typical range
More in Prepared Seafood
Who owns the shelf
brands by share of the other prepared seafood shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
36
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 44% · scores 0-100.
Top products
the other prepared seafood products in the most Bay Area grocers · widest distribution first.
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Napoleon Co. Smoked Octopus
$7.192 grocers
Aqua Star Surimi Cocktail W Sauce
$11.992 grocers
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North American Traditional Crab Soy Dish
$4.191 grocer
Aqua Star Surimi Cktl Sml W Sauce
$5.991 grocer
World Market Don Gastronom Galician Mussels with Garlic and Chili
$7.691 grocer
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Yamasa Gobo Tempura Fried Fish Cake
$8.291 grocer
Gerard & Dominique Seafoods Smoked Weathervane Sea Scallops
$20.091 grocer
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Berkeley Bowl Fresh USA Wild Uni Tray
$23.591 grocer
Kirkland Signature Wild Whole Cook Dungeness Crab
$39.781 grocer
Kirkland Signature Wild Cooked Dungeness Crab Section
$44.391 grocer