Bay Area · 5 grocers · Fragmented❄️ heat 6 · COOL
the white blend aisle
Bay Area's white blend aisle is a fragmented shelf spread across many brands: 31 products from 28 brands across 5 grocers. ercole owns the most shelf · 7% of SKUs, ahead of franzia. The shelf leans organic · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 72/100).
31
products
28
brands
$20.58
avg price
$0.49-$1.27 /fl oz
typical range
More in Wine
Who owns the shelf
brands by share of the white blend shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)8 omitted (no image)All stores combined.
Market structure
79
highBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the white blend products in the most Bay Area grocers · widest distribution first.
Ercole Monferrato Bianco
$17.992 grocers
Big Salt White Blend White Wine, 750ml
$19.992 grocers
Tintero Elvio Bianco White Wine
$11.991 grocer
Mont Gravet Table Wine, White, Cotes De Gascogne, 2018
$11.991 grocer
Viano Vineyards Hillside White
$11.991 grocer
no image
Paso a Paso White Wine
$12.991 grocer
Rapariga da Quinta White Wine
$14.991 grocer
Bonny Doon Vineyard Cigare Volant Oumuamua White
$14.991 grocer
no image
Coloriages White Blend Wine
$16.391 grocer
Revelshine California White Wine
$16.891 grocer