the ginger ale & ginger beer aisle
Bay Area's ginger ale & ginger beer aisle is a fragmented shelf spread across many brands: 388 products from 34 brands across 23 grocers. canada dry owns the most shelf · 27% of SKUs, ahead of fever-tree. Store brands hold 3%. The shelf leans minimally processed · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 70/100).
More in Soda & Soft Drinks
Who owns the shelf
brands by share of the ginger ale & ginger beer shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the ginger ale & ginger beer products in the most Bay Area grocers · widest distribution first.
