Which ginger ale brand owns the most shelf in San Francisco?

bruce cost, with 22% of the shelf across 6 brands total.

How is the ginger ale shelf positioned in San Francisco?

11% of products lead with "Minimally Processed", followed by Organic (11%). Store brands hold 11% of the shelf.

Is there whitespace for a new ginger ale brand in San Francisco?

Contested — opportunity scores 60/100 across 6 brands and 4 grocers.

aislewho's winning the shelf

all markets›Soda›Ginger Ale

San Francisco · 4 grocers · Contested

the ginger ale aisle

San Francisco's ginger ale aisle is a fragmented shelf spread across many brands: 9 products from 6 brands across 4 grocers. bruce cost owns the most shelf — 22% of SKUs, ahead of canada dry. Store brands hold 11%. The shelf leans minimally processed — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$6.70

avg price

$3.29–$13.61

typical range

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Who owns the shelf

brands by share of the ginger ale shelf.

22% of shelf2 SKUs

22% of shelf2 SKUs

22% of shelf2 SKUs

11% of shelf1 SKU

11% of shelf1 SKU

11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Minimally Processed

11%

Organic

11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 11% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →