Reading the shelf…
Q Mixers is a brand specializing in premium mixers designed to enhance the flavors of cocktails, mocktails, or to be enjoyed on their own. The brand is known for its carefully crafted products that balance sweetness and carbonation, allowing the subtleties of spirits to shine through. Their offerings include a variety of mixers such as tonic water, ginger beer, club soda, and sparkling beverages, all made with real ingredients and no artificial additives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Q Mixers (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Q Mixers · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Q Mixers in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Q Mixers product in stock, cheapest first.
























Bay Area grocers where neither the digital catalog nor our shelf photos show Q Mixers· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Q Mixers Club Soda, Premium Cocktail Mixer · its most-distributed SKU (5 doors) in Sparkling Water, the biggest opening. The closest open door is LeBeau Nob Hill · 3 rivals already on that shelf.
~11% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 56% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 14 grocers carry it · tap a pin to open the store.
already on that shelf: fever-tree, canada dry, bundaberg
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Q Mixersthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Ginger Ale, Ginger Beer, Sparkling Juice · +2 more
open here: Ginger Ale, Lemon & Lime Soda, Sparkling Juice · +2 more
open here: Ginger Ale, Lemon & Lime Soda, Sparkling Juice · +1 more
open here: Ginger Beer, Lemon & Lime Soda, Sparkling Juice · +1 more
open here: Lemon & Lime Soda, Other Cocktail Mixers, Sparkling Juice
open here: Lemon & Lime Soda, Sparkling Juice, Sparkling Water
open = the store meaningfully carries that category (real depth, not a token SKU) and Q Mixers sells it elsewhere but has no SKU here.