San Francisco · 3 grocers · Niche
the instant coffee aisle
San Francisco's instant coffee aisle is a niche shelf with only a handful of brands: 14 products from 4 brands across 3 grocers. mount hagen owns the most shelf — 43% of SKUs, ahead of sightglass. The shelf leans organic — 21% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 77/100).
14
products
4
brands
$17.40
avg price
$9.41–$21.39
typical range
More in Coffee
Who owns the shelf
brands by share of the instant coffee shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
21%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.