Bay Area · 22 grocers · Fragmented🔥 heat 70 · HOT
the instant coffee aisle
Bay Area's instant coffee aisle is a fragmented shelf spread across many brands: 205 products from 34 brands across 22 grocers. mount hagen owns the most shelf · 22% of SKUs, ahead of nescafe. Store brands hold 3%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 76/100).
205
products
34
brands
$13.56
avg price
$1.38-$16.73 /oz
typical range
More in Coffee
Who owns the shelf
brands by share of the instant coffee shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)All stores combined.
Market structure
85
highBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the instant coffee products in the most Bay Area grocers · widest distribution first.
Medaglia d'Oro Instant Espresso Coffee
$5.8911 grocers
Mount Hagen Coffee, Organic, Fairtrade, Instant, Freeze-Dried
$12.1911 grocers
Mount Hagen Organic Freeze-Dried Decaffeinated Fairtrade Instant Coffee
$13.3910 grocers
Cafe Altura Organic Instant Coffee
$12.897 grocers
NESCAFE Taster's Choice French Roast Instant Coffee
$15.995 grocers
Four Sigmatic Focus Organic Instant Coffee
$1.494 grocers
Emirelli Rosemary Infused Green Olives
$5.994 grocers
Folgers Classic Roast Instant Coffee
$6.494 grocers
DeLallo Instant Espresso Powder
$6.494 grocers
Mount Hagen Organic Instant Espresso
$7.694 grocers
