Reading the shelf…
Four Sigmatic is a brand specializing in coffee and protein drinks infused with functional mushrooms and adaptogens. Their products are designed to enhance focus, calm, gut health, and energy without the typical caffeine crash. The brand is known for its innovative use of ingredients like lion's mane, chaga mushrooms, and ashwagandha.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Four Sigmatic (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Four Sigmatic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Four Sigmatic in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Four Sigmatic lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








Bay Area grocers where neither the digital catalog nor our shelf photos show Four Sigmatic· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Four Sigmatic Organic dark roast coffee infused with lion's mane and chaga mushrooms · its most-distributed SKU (9 doors) in Ground Coffee, the biggest opening. The closest open door is Andronico's Community Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 76% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: starbucks, peet's coffee, folgers
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Four Sigmaticthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chai Tea, Coffee Pods, Coffee Substitutes · +4 more
open here: Chai Tea, Coffee Pods, Hot Cocoa Mix · +4 more
open here: Coffee Pods, Coffee Substitutes, Hot Cocoa Mix · +4 more
open here: Chai Tea, Hot Cocoa Mix, Powdered Drink Mix · +2 more
open here: Chai Tea, Coffee Pods, Coffee Substitutes · +2 more
open here: Chai Tea, Ground Coffee, Hot Cocoa Mix · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Four Sigmatic sells it elsewhere but has no SKU here.