aisle
all markets›Coffee›Coffee Drinks (RTD)
San Francisco · 3 grocers · Contested

the coffee drinks (rtd) aisle

San Francisco's coffee drinks (rtd) aisle is a fragmented shelf spread across many brands: 64 products from 19 brands across 3 grocers. stumptown owns the most shelf — 16% of SKUs, ahead of blue bottle. Store brands hold 3%. The shelf leans organic — 22% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

64
products
19
brands
$7.46
avg price
$2.79–$14.78
typical range

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Who owns the shelf

brands by share of the coffee drinks (rtd) shelf.

stumptown
16% of shelf10 SKUs
blue bottle
13% of shelf8 SKUs
chameleon coffee
13% of shelf8 SKUs
ritual coffee roasters
13% of shelf8 SKUs
rip cold brew
8% of shelf5 SKUs
bizzy cold brew
6% of shelf4 SKUs
little green cyclo
5% of shelf3 SKUs
pop & bottle
5% of shelf3 SKUs
projo*
3% of shelf2 SKUs
gus'sPL
3% of shelf2 SKUs
califia farms
3% of shelf2 SKUs
huel
3% of shelf2 SKUs
rebbl
2% of shelf1 SKU
four barrel coffee
2% of shelf1 SKU
slate
2% of shelf1 SKU
high brew
2% of shelf1 SKU
haru matcha
2% of shelf1 SKU
nnarra
2% of shelf1 SKU
super coffee
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
22%
Dairy-Free
20%
Gluten-Free
13%
Vegan
13%
Plant-Based
8%
High-Protein
8%
Seed-Oil-Free
8%
Low sugar
8%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

65
med
Brand competition
how many brands compete
84
high
Variety of offers
how differentiated the shelf is
9
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →