the ground coffee aisle
Bay Area's ground coffee aisle is a fragmented shelf spread across many brands: 1,195 products from 154 brands across 22 grocers. peet's coffee owns the most shelf · 19% of SKUs, ahead of jeremiah's pick coffee. Store brands hold 6%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
More in Coffee
Who owns the shelf
brands by share of the ground coffee shelf.
How this category segments
the ways the ground coffee shelf actually divides · the dimensions that separate what's on it.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 6% · scores 0-100.
Top products
the ground coffee products in the most Bay Area grocers · widest distribution first.
