Bay Area · 7 grocers · Contested🌡️ heat 41 · WARM
the potato salad aisle
Bay Area's potato salad aisle is a fragmented shelf spread across many brands: 28 products from 7 brands across 7 grocers. reser's fine foods owns the most shelf · 69% of SKUs. Store brands hold 21%. Verdict: contested · real competition, no single winner (opportunity 61/100).
28
products
7
brands
$7.30
avg price
$1.59-$14.55
typical range
More in Prepared Salads
Who owns the shelf
brands by share of the potato salad shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 21% · scores 0-100.
Top products
the potato salad products in the most Bay Area grocers · widest distribution first.
Signature Cafe Potato Salad, Classic
$1.592 grocers
Reser's Fine Foods Red Skin Potato Salad
$5.492 grocers
Dc Deviled Egg Potato Salad
$2.001 grocer
Andronico's Cold Classic Potato Salad
$3.001 grocer
Market Pantry Classic Potato Salad With Sweet Pickle Relish Chopped Onion & Celery
$3.991 grocer
Market Pantry Deviled Egg Potato Salad With Hard Cooked Eggs & A Creamy Dressing
$3.991 grocer
no image
Original Potato Salad
$4.391 grocer
no image
San Francisco-style Potato Salad
$4.391 grocer
Sprouts Potato Salad
$5.491 grocer
Sprouts Deviled Egg Potato Salad
$5.991 grocer