Bay Area · 4 grocers · Niche❄️ heat 8 · COOL
the aperitif aisle
Bay Area's aperitif aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 4 grocers. lillet owns the most shelf · 33% of SKUs, ahead of mommenpop. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
6
products
4
brands
$28.11
avg price
$0.75-$1.93 /fl oz
typical range
More in Spirits
Who owns the shelf
brands by share of the aperitif shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined.
Market structure
20
lowBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the aperitif products in the most Bay Area grocers · widest distribution first.
