Bay Area · 16 grocers · Leader-led❄️ heat 28 · COOL
the frozen pie crusts aisle
Bay Area's frozen pie crusts aisle is a competitive shelf with clear leaders: 48 products from 7 brands across 16 grocers. wholly wholesome owns the most shelf · 91% of SKUs, ahead of christine's handmade pies. Store brands hold 4%. The shelf leans plant-based · 6% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 70/100).
48
products
7
brands
$9.43
avg price
$5.59-$14.88
typical range
More in Bakery
Who owns the shelf
brands by share of the frozen pie crusts shelf.
Market structure
32
lowBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the frozen pie crusts products in the most Bay Area grocers · widest distribution first.
Wholly 9" Pie Shells, Gluten Free
$8.7910 grocers
Wholly Wholesome Organic Traditional 6" Pie Shells
$7.199 grocers
Pillsbury Frozen Ready to Bake Regular Nine Inch Pie Crusts
$5.595 grocers
Pillsbury Frozen Ready to Bake Deep Dish Nine Inch Pie Crusts
$6.493 grocers
Upper Crust Bakery Deep Dish Pie Shells
$8.893 grocers
Marie Callender's Deep Dish Pastry Pie Shells Frozen Pie Crust
$6.492 grocers
Wholly Wholesome Organic Whole Wheat 9" Pie Shells
$8.892 grocers
Christine's Handmade Pies Deep Dish Frozen Pie Shells
$11.792 grocers
Butter Croissant, Large 4 Count, 9 Ounce
$6.991 grocer
Whole Foods Market Almond Croissant 4CT
$8.491 grocer