Bay Area · 17 grocers · Contested🔥 heat 74 · HOT
the other chips aisle
Bay Area's other chips aisle is a fragmented shelf spread across many brands: 50 products from 18 brands across 17 grocers. table foods owns the most shelf · 27% of SKUs, ahead of orion. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
50
products
18
brands
$7.67
avg price
$1.10-$2.68 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the other chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other chips products in the most Bay Area grocers · widest distribution first.
Table Foods Dosa Chips, Sea Salt
$7.195 grocers
Burma Love 7 Ounce Golden Crispy Garlic Chips
$11.694 grocers
Harvest Snaps Mango Chile Lime Baked Veggie Snacks
$3.003 grocers
Siete Churro Strips, Grain Free, Cinnamon Chips
$5.493 grocers
Indianlife Chips Masala
$6.993 grocers
WILDE Korean Sweet & Spicy Flavor Protein Chips
$3.002 grocers
World Market Orion Choco Churro Turtle Chips
$4.992 grocers
Khloud Nacho Protein Chips, Gluten Free Snack, No Seed Oils
$6.992 grocers
Indianlife Samosa Chips
$7.292 grocers
Planetary Truffle Butter Chips
$13.392 grocers
