Bay Area · 14 grocers · Leader-led❄️ heat 11 · COOL
the pudding mixes aisle
Bay Area's pudding mixes aisle is a competitive shelf with clear leaders: 97 products from 9 brands across 14 grocers. jell-o owns the most shelf · 69% of SKUs, ahead of simply desserts. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
97
products
9
brands
$3.51
avg price
$0.65-$2.75 /oz
typical range
More in Baking Mixes
Who owns the shelf
brands by share of the pudding mixes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
39
medBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pudding mixes products in the most Bay Area grocers · widest distribution first.
Jell-O Vanilla Instant Pudding & Pie Filling Mix
$2.197 grocers
Jell-O Chocolate Instant Pudding & Pie Filling Mix
$2.397 grocers
Simply Desserts Vanilla, Sugar Free Pudding
$3.006 grocers
Simply Desserts Chocolate Sugar Free Pudding
$3.006 grocers
Minute Rice Tapioca
$6.695 grocers
Jell-O Chocolate Pudding & Pie Filling Mix
$2.193 grocers
Jell-O Pistachio Instant Pudding & Pie Filling Mix
$2.393 grocers
Jell-O Zero Sugar Vanilla Flavor Instant Pudding & Pie Filling
$2.393 grocers
Jell-O Zero Sugar Chocolate Flavor Instant Pudding & Pie Filling
$2.993 grocers
Jell-O Chocolate Instant Pudding & Pie Filling Mix
$2.993 grocers
