Bay Area · 16 grocers · Locked up
the flaxseed meal aisle
Bay Area's flaxseed meal aisle is a concentrated shelf a few brands dominate: 56 products from 9 brands across 16 grocers. malibu mylk owns the most shelf · 67% of SKUs, ahead of barlean's. Store brands hold 7%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 74/100).
56
products
9
brands
$8.45
avg price
$0.34-$0.93 /oz
typical range
Who owns the shelf
brands by share of the flaxseed meal shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
46
medTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the flaxseed meal products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Whole Ground Flaxseed Meal, Organic
$6.6910 grocers
Bob's Red Mill Flaxseed Meal, Whole Ground
$5.499 grocers
Bob's Red Mill Golden Flaxseed Meal, Organic
$5.598 grocers
Malibu Mylk Flax Mylk, Organic, Unsweetened
$6.994 grocers
Spectrum Flaxseed, Organic, Premium, Ground
$9.894 grocers
Bob's Red Mill Golden Flaxseed Meal
$6.692 grocers
Malibu Mylk Flax Mylk, Organic, Original
$6.992 grocers
Bob's Red Mill Flaxseed Meal
$8.692 grocers
Bob's Red Mill Brown Flaxseed Meal, Organic
$11.792 grocers
O Organics Flaxseed Meal, Golden
$4.991 grocer