Scanning the aisle…
Bay Area's canned kidney beans aisle is a fragmented shelf spread across many brands: 134 products from 21 brands across 21 grocers. le conserve della nonna owns the most shelf · 61% of SKUs, ahead of senesi. Store brands hold 2%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
brands by share of the canned kidney beans shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 2% · scores 0-100.
the canned kidney beans products in the most Bay Area grocers · widest distribution first.









