Bay Area · 3 grocers · Contested🔥 heat 73 · HOT
the rice lager aisle
Bay Area's rice lager aisle is a fragmented shelf spread across many brands: 8 products from 6 brands across 3 grocers. makku owns the most shelf · 29% of SKUs, ahead of rationale brewing. Verdict: contested · real competition, no single winner (opportunity 64/100).
8
products
6
brands
$9.23
avg price
$1.99-$20.49
typical range
More in Beer
Who owns the shelf
brands by share of the rice lager shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
28
lowBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the rice lager products in the most Bay Area grocers · widest distribution first.
RationAle Brewing Non-Alcoholic Japanese Style Dry, Less Than 0.5% ABV
$15.392 grocers
Sapporo Premium Beer
$1.991 grocer
Makku Original Korean Rice Beer
$3.491 grocer
Makku Mango Makgeolli Rice Beer
$3.491 grocer
Otherwise Brewing Calrose Crisp
$4.991 grocer
Kirin Ichiban 6 Pack Bottles
$10.991 grocer
Asahi Super Dry Beer
$12.991 grocer