San Francisco · 3 grocers · Leader-led
the hand soap aisle
San Francisco's hand soap aisle is a competitive shelf with clear leaders: 33 products from 8 brands across 3 grocers. everyone owns the most shelf — 49% of SKUs, ahead of mrs. meyer's clean day. The shelf leans organic — 3% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 79/100).
33
products
8
brands
$7.90
avg price
$4.49–$16.66
typical range
Who owns the shelf
brands by share of the hand soap shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.