Bay Area · 8 grocers · Contested
the hand soap aisle
Bay Area's hand soap aisle is a fragmented shelf spread across many brands: 145 products from 23 brands across 8 grocers. everyone owns the most shelf · 34% of SKUs, ahead of mrs. meyer's clean day. The shelf leans organic · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
145
products
23
brands
$9.37
avg price
$0.35-$1.31 /fl oz
typical range
Who owns the shelf
brands by share of the hand soap shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hand soap products in the most Bay Area grocers · widest distribution first.
Everyone Hand Soap, Lavender + Coconut
$4.496 grocers
Everyone Hand Soap Meyer Lemon + Mandarin
$4.496 grocers
Mrs. Meyer's Clean Day Hand Soap
$6.494 grocers
Mrs. Meyer's Clean Day Liquid Hand Soap
$6.494 grocers
Everyone Hand Soap Spearmint + Lemongrass
$4.493 grocers
Everyone Hand Soap, Ruby Grapefruit
$4.993 grocers
Mrs. Meyer's Clean Day Hand Soap
$6.493 grocers
Mrs. Meyer's Clean Day Clean Day Hand Soap Honeysuckle Scent
$6.493 grocers
Everyone Hand Soap French Lavender
$8.893 grocers
EO Hand Soap, Lemon + Eucalyptus
$8.893 grocers
