Scanning the aisle…
Bay Area's canned roasted red peppers aisle is a fragmented shelf spread across many brands: 75 products from 16 brands across 19 grocers. peloponnese owns the most shelf · 60% of SKUs. Store brands hold 1%. The shelf leans vegan · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
brands by share of the canned roasted red peppers shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 1% · scores 0-100.
the canned roasted red peppers products in the most Bay Area grocers · widest distribution first.









