Bay Area · 10 grocers · Contested
the frozen chicken wings aisle
Bay Area's frozen chicken wings aisle is a fragmented shelf spread across many brands: 24 products from 7 brands across 10 grocers. Store brands hold 17%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
24
products
7
brands
$15.37
avg price
$4.39-$28.21
typical range
More in Frozen Meat
Who owns the shelf
brands by share of the frozen chicken wings shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
4%
Gluten-Free
4%
High-Protein
4%
Low sugar
4%
Organic
4%
Market structure
32
lowBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 17% · scores 0-100.
Top products
the frozen chicken wings products in the most Bay Area grocers · widest distribution first.
TGI Fridays Buffalo Style Chicken Wings Frozen Snacks
$4.392 grocers
Tyson Any’tizers BBQ Flavored Wings Frozen
$9.992 grocers
Field Roast Buffalo Wings, Plant-Based
$10.692 grocers
Mary's Chicken Organic Party Wings Ready To Cook
$12.992 grocers
Foster Farms Hot & Spicy Chicken Wings, Frozen
$14.692 grocers
no image
Mary's Chicken Whole Eco Tray Non-Gmo Chicken Wings
$7.341 grocer
Perdue Air Fryer Ready Lemon Pepper Crispy Chicken Wing Sections
$9.991 grocer
Perdue Hot 'N' Spicy Air Fryer Ready Crispy Chicken Wings
$11.991 grocer
Perdue Roasted Air Fryer Ready Crispy Chicken Wings
$11.991 grocer
Foster Farms Crispy Wings
$12.991 grocer