Scanning the aisle…
Bay Area's beef patties aisle is a fragmented shelf spread across many brands: 21 products from 11 brands across 5 grocers. thomas farms owns the most shelf · 43% of SKUs, ahead of piedmontese. Store brands hold 38%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 64/100).
brands by share of the beef patties shelf.
store-brand share: 38% · scores 0-100.
the beef patties products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.