Bay Area · 4 grocers · Own-brand led🌡️ heat 53 · WARM
the filet mignon aisle
Bay Area's filet mignon aisle is a competitive shelf with clear leaders: 9 products from 5 brands across 4 grocers. brandt beef owns the most shelf · 67% of SKUs, ahead of mariposa ranch. Store brands hold 44%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 70/100).
9
products
5
brands
$45.89
avg price
$23.53-$67.48
typical range
More in Beef
Who owns the shelf
brands by share of the filet mignon shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 44% · scores 0-100.
Top products
the filet mignon products in the most Bay Area grocers · widest distribution first.
Brandt Beef Filet Mignon Steak
$23.531 grocer
First Light Farms 100% Grass-Fed Wagyu Beef Filet Mignon
$24.491 grocer
Mariposa Ranch Filet Mignon
$39.991 grocer
Kirkland Signature Beef Loin New York Previously Frozen (Shabu Shabu)
$57.071 grocer
Kirkland Signature USDA Choice Beef Loin Tenderloin Steak - Filet Mignon
$57.201 grocer
Certified Angus Beef Tenderloin Steak
$67.481 grocer