Bay Area · 20 grocers · Contested🔥 heat 96 · HOT
the other milk alternatives aisle
Bay Area's other milk alternatives aisle is a fragmented shelf spread across many brands: 105 products from 17 brands across 20 grocers. táche owns the most shelf · 27% of SKUs, ahead of elmhurst. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
105
products
17
brands
$7.95
avg price
$0.16-$0.58 /fl oz
typical range
More in Milk Alternatives
Who owns the shelf
brands by share of the other milk alternatives shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
61
medBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other milk alternatives products in the most Bay Area grocers · widest distribution first.
Táche Original Barista
$6.699 grocers
Three Trees Pistachio Milk, 10.5g Protein per Bottle, Unsweetened
$8.296 grocers
Elmhurst Unsweetened Coconut Cashew Milk
$6.995 grocers
Táche Unsweetened Barista, Original
$8.595 grocers
MILKish Unsweetened Vanilla
$4.994 grocers
Kiki Milk Unsweetened Plant Based Milk, Organic, Glyphosate Free
$6.994 grocers
Kiki Milk Original Plant Based Milk, Organic, Glyphosate Free
$6.994 grocers
Elmhurst Unsweetened Walnut Milk
$6.994 grocers
Tache Vanilla Pistachio Milk
$7.094 grocers
no image
Oolie Egg Bsd Berry Blend
$2.793 grocers
