Bay Area · 17 grocers · Contested🔥 heat 68 · HOT
the dried mushrooms aisle
Bay Area's dried mushrooms aisle is a fragmented shelf spread across many brands: 82 products from 22 brands across 17 grocers. mycological owns the most shelf · 37% of SKUs, ahead of pistol river. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 70/100).
82
products
22
brands
$10.26
avg price
$2.17-$29.90 /oz
typical range
More in Dried Vegetables
Who owns the shelf
brands by share of the dried mushrooms shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
71
highBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dried mushrooms products in the most Bay Area grocers · widest distribution first.
Mycological Oregon Porcini Mushrooms
$7.995 grocers
Dynasty Shiitake
$2.794 grocers
Mycological Organic Shiitake Mushrooms
$4.794 grocers
Mycological Imported Porcini Mushrooms
$6.994 grocers
Melissa's Dried Shiitake Mushrooms
$5.993 grocers
Melissa's Dried Porcini Mushrooms
$6.993 grocers
Pistol River Dried Porcini Mushrooms
$7.593 grocers
Mycological Chanterelle Mushrooms
$7.693 grocers
no image
FungusAmongUs Organic Dried Shiitake Mushroom
$9.793 grocers
Mycological Morel Mushrooms
$19.693 grocers