Bay Area · 15 grocers · Leader-led
the egg substitutes aisle
Bay Area's egg substitutes aisle is a competitive shelf with clear leaders: 38 products from 6 brands across 15 grocers. just egg owns the most shelf · 68% of SKUs, ahead of yo egg. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
38
products
6
brands
$9.34
avg price
$0.37-$3.79 /oz
typical range
Who owns the shelf
brands by share of the egg substitutes shelf.
How it's positioned
Market structure
28
lowBrand competition
how many brands compete
72
highVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the egg substitutes products in the most Bay Area grocers · widest distribution first.
Just Egg Plant-Based Egg
$7.7913 grocers
Bob's Red Mill Egg Replacer, Gluten Free
$4.2911 grocers
Wilton Meringue Powder, 4 oz. Egg White Substitute
$9.994 grocers
Yo Egg Plant-Based Egg Patties
$8.892 grocers
Yo Egg The Poached One
$9.492 grocers
Crafty Counter WunderEggs
$9.992 grocers
Egg Beaters Original Liquid Egg Substitute
$8.991 grocer