San Francisco · 3 grocers · Niche
the chicken salad aisle
San Francisco's chicken salad aisle is a niche shelf with only a handful of brands: 14 products from 4 brands across 3 grocers. bi-rite market owns the most shelf — 29% of SKUs, ahead of gus's. Store brands hold 86%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).
14
products
4
brands
$13.48
avg price
$9.99–$16.39
typical range
More in Prepared Salads
Who owns the shelf
brands by share of the chicken salad shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 86% · scores 0–100.