Bay Area · 11 grocers · Own-brand led🌡️ heat 41 · WARM
the chicken salad aisle
Bay Area's chicken salad aisle is a fragmented shelf spread across many brands: 25 products from 12 brands across 11 grocers. Store brands hold 40%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 52/100).
25
products
12
brands
$11.28
avg price
$2.17-$20.09
typical range
More in Prepared Salads
Who owns the shelf
brands by share of the chicken salad shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
49
medBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 40% · scores 0-100.
Top products
the chicken salad products in the most Bay Area grocers · widest distribution first.
Sc Chinese Style Chicken Salad
$2.001 grocer
Andronico's Cold Classic Chicken Salad
$3.251 grocer
no image
Chicken Tender Salad
$5.491 grocer
Chicken Salad Snack Pack
$5.991 grocer
Epicurean Asian Chick'n Salad
$7.291 grocer
no image
FFX Market Own Chicken Salad
$7.911 grocer
Packer Avenue Foods Chicken Salad With White Meat Chicken
$7.991 grocer
Sprouts Honey Nut Chicken Salad
$9.371 grocer
Sprouts Traditional Chicken Salad
$9.371 grocer
Good & Gather Cranberry Almond Chicken Salad
$9.991 grocer