Bay Area · 20 grocers · Fragmented🔥 heat 76 · HOT
the basmati rice aisle
Bay Area's basmati rice aisle is a competitive shelf with clear leaders: 129 products from 29 brands across 20 grocers. Store brands hold 3%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 74/100).
129
products
29
brands
$11.51
avg price
$0.20-$0.56 /oz
typical range
More in Rice
Who owns the shelf
brands by share of the basmati rice shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
80
highBrand competition
how many brands compete
63
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the basmati rice products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Organic, White Basmati Rice
$7.9915 grocers
Lundberg Family Farms Organic California Brown Basmati Rice
$7.5912 grocers
Tasty Bite Organic Basmati Rice
$3.6911 grocers
Lundberg Family Farms White Basmati Rice
$6.7911 grocers
Lotus Foods Basmati White Organic Rice
$7.795 grocers
Lundberg Family Farms Brown Basmati Rice
$8.895 grocers
Maya Kaimal Organic Aromatic White Basmati Rice
$3.504 grocers
Lotus Foods Basmati Brown Organic Rice
$10.094 grocers
Maya Kaimal Organic Brown Basmati Rice
$3.892 grocers
Ralston Family Farms Basmati Rice
$4.992 grocers
