Bay Area · 12 grocers · Leader-led
the packaged toaster pastries aisle
Bay Area's packaged toaster pastries aisle is a competitive shelf with clear leaders: 77 products from 8 brands across 12 grocers. pop-tarts owns the most shelf · 72% of SKUs, ahead of legendary foods. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 79/100).
77
products
8
brands
$5.99
avg price
$3.39-$9.07
typical range
Who owns the shelf
brands by share of the packaged toaster pastries shelf.
How it's positioned
Market structure
36
medBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the packaged toaster pastries products in the most Bay Area grocers · widest distribution first.
Nature's Path Frosted Berry Strawberry Toaster Pastries
$5.497 grocers
Legendary Foods Protein Pastry, Brown Sugar Cinnamon
$3.894 grocers
Nature's Path Organic Frosted Wildberry Acai Toaster Pastries
$5.494 grocers
Nature's Path Frosted Cherry Pomegranate Toaster Pastries
$5.494 grocers
Nature's Path Frosted Mmmaple Brown Sugar Toaster Pastries
$5.494 grocers
Pop-Tarts Frosted Strawberry Toaster Pastries, Breakfast Foods
$5.894 grocers
Legendary Foods Protein Pastry, Strawberry
$3.893 grocers
Pop-Tarts Frosted Blueberry Toaster Pastries, Breakfast Foods
$5.593 grocers
Pop-Tarts Frosted Brown Sugar Cinnamon Toaster Pastries, Breakfast Foods
$5.593 grocers
Legendary Foods Protein Pastry, Blueberry
$4.292 grocers