aisle
all markets›Fermented Dairy›Kefir
San Francisco · 3 grocers · Contested

the kefir aisle

San Francisco's kefir aisle is a fragmented shelf spread across many brands: 55 products from 12 brands across 3 grocers. kefir lab owns the most shelf — 22% of SKUs, ahead of clover sonoma. The shelf leans organic — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 66/100).

55
products
12
brands
$7.97
avg price
$4.77–$10.89
typical range

Who owns the shelf

brands by share of the kefir shelf.

kefir lab
22% of shelf12 SKUs
clover sonoma
18% of shelf10 SKUs
lifeway
15% of shelf8 SKUs
alexandre family farm
11% of shelf6 SKUs
lliving flora
7% of shelf4 SKUs
kkefirlab
6% of shelf3 SKUs
meyenberg
6% of shelf3 SKUs
straus family creamery
6% of shelf3 SKUs
mmaple hill
4% of shelf2 SKUs
green valley creamery
4% of shelf2 SKUs
redwood hill farm
2% of shelf1 SKU
bbyblos
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
40%
Weight Management
38%
Low-Carb
20%
Blood-Sugar Aware
16%
Keto
16%
Minimally Processed
11%
Gluten-Free
9%
Dairy-Free
5%

How this market segments

the ways the kefir shelf actually divides — the dimensions that separate what's on it.

Flavor5 segments
Other Flavors
18% · 10
Plain
16% · 9
Fruit
16% · 9
Vanilla
5% · 3
Spice
2% · 1

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
70
high
Variety of offers
how differentiated the shelf is
13
low
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →