Bay Area · 12 grocers · Contested
the frozen egg rolls aisle
Bay Area's frozen egg rolls aisle is a fragmented shelf spread across many brands: 45 products from 17 brands across 12 grocers. lucky foods owns the most shelf · 37% of SKUs, ahead of chung's. Store brands hold 4%. Verdict: contested · real competition, no single winner (opportunity 70/100).
45
products
17
brands
$8.62
avg price
$1.59-$16.48
typical range
More in Appetizers
Who owns the shelf
brands by share of the frozen egg rolls shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
61
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the frozen egg rolls products in the most Bay Area grocers · widest distribution first.
P.F. Chang's Home Menu Chicken Egg Rolls, Frozen Appetizers
$4.596 grocers
Lucky Foods Thai Spring Rolls
$5.593 grocers
Lucky Foods Gluten Free Thai Spring Rolls
$6.493 grocers
Feel Good Foods Gluten Free Chicken Egg Rolls
$6.993 grocers
Chung's Vegetable Egg Rolls
$4.992 grocers
Chung's White Meat Chicken Egg Rolls
$4.992 grocers
Lucky Foods Veggie Spring Rolls
$5.592 grocers
Omni Plant-Based Pork Style Spring Rolls
$7.992 grocers
Lucky Foods Gluten Free Veggie, Spring Rolls
$8.292 grocers
no image
Berkeley Bowl Chicken Lumpia
$1.591 grocer