San Francisco · 3 grocers · Niche
the wild rice aisle
San Francisco's wild rice aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. lundberg family farms owns the most shelf — 38% of SKUs, ahead of near east. The shelf leans high-protein — 13% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).
8
products
3
brands
$8.39
avg price
$4.49–$13.09
typical range
More in Rice
Who owns the shelf
brands by share of the wild rice shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
High-Protein
13%
Muscle & Performance
13%
Organic
13%
Market structure
15
lowBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.