Bay Area · 17 grocers · Leader-led🔥 heat 76 · HOT
the wild rice aisle
Bay Area's wild rice aisle is a competitive shelf with clear leaders: 45 products from 10 brands across 17 grocers. fall river owns the most shelf · 50% of SKUs, ahead of fall river wild rice. Store brands hold 7%. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 82/100).
45
products
10
brands
$8.81
avg price
$0.37-$1.51 /oz
typical range
More in Rice
Who owns the shelf
brands by share of the wild rice shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
High-Protein
2%
Muscle & Performance
Market structure
43
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
82
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the wild rice products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Gourmet Wild Blend Rice
$4.7913 grocers
Near East Long Grain & Wild Rice, Original
$4.397 grocers
Lundberg Family Farms Organic Wild Rice
$7.996 grocers
Rancho Gordo California Wild Rice
$10.693 grocers
no image
Fall River Wild Rice Rte Wild Rice
$6.292 grocers
FALL RIVER 100% Natural Wild Rice
$6.992 grocers
no image
Wine Forest True Wild Rice Porcini Mix
$14.292 grocers
Lundberg Family Farms Organic Wild Blend Rice
$14.992 grocers
Sprouts Organic Wild Rice Blend
$5.991 grocer
O Organics Wild Rice Mix
$6.991 grocer