Bay Area · 14 grocers · Contested🌡️ heat 52 · WARM
the italian dressing aisle
Bay Area's italian dressing aisle is a fragmented shelf spread across many brands: 70 products from 19 brands across 14 grocers. bernstein's owns the most shelf · 46% of SKUs, ahead of wish-bone. Store brands hold 6%. Verdict: contested · real competition, no single winner (opportunity 74/100).
70
products
19
brands
$7.50
avg price
$0.29-$1.24 /fl oz
typical range
More in Salad Dressings
Who owns the shelf
brands by share of the italian dressing shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
65
medBrand competition
how many brands compete
34
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the italian dressing products in the most Bay Area grocers · widest distribution first.
Newman's Own Family Recipe Italian Dressing
$5.998 grocers
Bernstein's Restaurant Recipe Italian Dressing
$5.596 grocers
Kraft Zesty Italian Dressing
$4.695 grocers
Bernstein's Italian Dressing & Marinade
$5.594 grocers
Primal Kitchen Italian Vinaigrette & Marinade
$6.694 grocers
NEWMANS OWN Light Italian Dressing
$6.694 grocers
Chosen Foods Zesty Italian Dressing and Marinade
$6.994 grocers
Wish-Bone Italian Salad Dressing
$5.753 grocers
Primal Kitchen Dreamy Italian Dressing & Marinade
$6.693 grocers
LEMONETTE Creamy Italian
$8.493 grocers