Scanning the aisle…
Bay Area's poppy seed dressing aisle is a concentrated shelf a few brands dominate: 43 products from 6 brands across 16 grocers. skinnygirl owns the most shelf · 100% of SKUs. Store brands hold 2%. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 68/100).
brands by share of the poppy seed dressing shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 2% · scores 0-100.
the poppy seed dressing products in the most Bay Area grocers · widest distribution first.









