Scanning the aisle…
Bay Area's greek dressing aisle is a fragmented shelf spread across many brands: 21 products from 8 brands across 13 grocers. tessemae's pantry owns the most shelf · 50% of SKUs, ahead of drench. The shelf leans low-carb · 5% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
brands by share of the greek dressing shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the greek dressing products in the most Bay Area grocers · widest distribution first.







