the frozen asian meals aisle
Bay Area's frozen asian meals aisle is a fragmented shelf spread across many brands: 287 products from 49 brands across 19 grocers. p.f. chang's owns the most shelf · 27% of SKUs, ahead of innovasian. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
More in Frozen Meals
Who owns the shelf
brands by share of the frozen asian meals shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the frozen asian meals products in the most Bay Area grocers · widest distribution first.
