Bay Area · 16 grocers · Contested🌡️ heat 54 · WARM
the gelato aisle
Bay Area's gelato aisle is a fragmented shelf spread across many brands: 360 products from 24 brands across 16 grocers. talenti owns the most shelf · 35% of SKUs, ahead of fiorello's. Store brands hold 1%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
360
products
24
brands
$8.95
avg price
$0.37-$0.86 /fl oz
typical range
More in Ice Cream
Who owns the shelf
brands by share of the gelato shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)9 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
74
highBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the gelato products in the most Bay Area grocers · widest distribution first.
Talenti Gelato Madagascan Vanilla Bean
$4.6912 grocers
Talenti Gelato Caramel Cookie Crunch
$4.6911 grocers
Talenti Gelato Mediterranean Mint
$4.999 grocers
Talenti Gelato Pacific Coast Pistachio
$4.999 grocers
Talenti Gelato Black Raspberry Chocolate Chip
$4.999 grocers
Talenti Gelato Coffee Chocolate Chip
$7.198 grocers
Talenti Gelato Caribbean Coconut
$6.997 grocers
Talenti Gelato Double Dark Chocolate
$7.197 grocers
Talenti Gelato Sea Salt Caramel
$7.197 grocers
Fiorello's Gelato, Artisan, Old Kentucky Bourbon Butter Pecan
$9.697 grocers
