Bay Area · 9 grocers · Leader-led❄️ heat 28 · COOL
the frozen pizza crusts aisle
Bay Area's frozen pizza crusts aisle is a competitive shelf with clear leaders: 14 products from 5 brands across 9 grocers. pastorelli owns the most shelf · 100% of SKUs. The shelf leans gluten-free · 7% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 81/100).
14
products
5
brands
$11.78
avg price
$0.54-$2.00 /oz
typical range
More in Bakery
Who owns the shelf
brands by share of the frozen pizza crusts shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Gluten-Free
7%
Market structure
24
lowBrand competition
how many brands compete
29
lowVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
81
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen pizza crusts products in the most Bay Area grocers · widest distribution first.
Caulipower Cauliflower Pizza Crust
$11.795 grocers
Vicolo Pizza Crusts, Organic, Corn Meal
$6.594 grocers
Cappello's Almond Flour Naked Pizza Crust, Gluten Free, Frozen Pizza
$9.892 grocers
World Market Pastorelli Ultra Thin 12 Inch Pizza Crusts 3 Pack
$7.991 grocer
Against the Grain Gourmet Gluten Free, Grain Free Three Cheese Pizza Shell, Nut Free
$9.891 grocer