San Francisco's frozen puff pastry aisle is a niche shelf with only a handful of brands: 5 products from 2 brands across 3 grocers. dufour pastry kitchens owns the most shelf — 80% of SKUs, ahead of mid east. The shelf leans gluten-free — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).
brands by share of the frozen puff pastry shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.