Bay Area · 17 grocers · Leader-led❄️ heat 28 · COOL
the frozen puff pastry aisle
Bay Area's frozen puff pastry aisle is a competitive shelf with clear leaders: 40 products from 7 brands across 17 grocers. dufour pastry kitchens owns the most shelf · 94% of SKUs, ahead of geefree. Store brands hold 5%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 79/100).
40
products
7
brands
$12.11
avg price
$0.26-$1.18 /oz
typical range
More in Bakery
Who owns the shelf
brands by share of the frozen puff pastry shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Gluten-Free
3%
Heart Health
Market structure
32
lowBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the frozen puff pastry products in the most Bay Area grocers · widest distribution first.
Dufour Pastry Kitchens Puff Pastry, Classic
$10.9914 grocers
Pepperidge Farm Frozen Sheets Pastry Dough
$8.598 grocers
Pepperidge Farm Frozen Shells Pastry Dough
$6.996 grocers
Schär Puff Pastry Dough, Gluten-Free
$12.194 grocers
Mid East Puff Pastry
$8.892 grocers
Signature SELECT Phyllo Dough Pastry Sheets
$6.991 grocer
Sprouts Gluten Free Puff Pastry Sheets
$10.991 grocer
GeeFree Pastry Sheets, Gluten Free, Non GMO, No Soy
$12.991 grocer