Bay Area · 8 grocers · Niche❄️ heat 28 · COOL
the frozen muffins aisle
Bay Area's frozen muffins aisle is a niche shelf with only a handful of brands: 13 products from 3 brands across 8 grocers. muffin revolution owns the most shelf · 50% of SKUs, ahead of veggies made great. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 63/100).
13
products
3
brands
$11.74
avg price
$7.08-$14.39
typical range
More in Bakery
Who owns the shelf
brands by share of the frozen muffins shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen muffins products in the most Bay Area grocers · widest distribution first.
Muffin Revolution Banana Bam Bam, Grain-Free Almond Muffins
$10.394 grocers
Muffin Revolution 24 Carrot Gold, Grain-Free Almond Muffins
$11.992 grocers
Veggies Made Great Banana Chocolate Chip Muffins
$6.991 grocer
Udi's Gluten Free Blueberry Muffins, Frozen
$7.991 grocer
Veggies Made Great Cinnamon Roll Muffins
$8.991 grocer
Veggies Made Great Blueberry Oat Muffins
$12.491 grocer
Veggies Made Great Muffins, Double Chocolate
$13.091 grocer
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Luke's Frozen Gluten Free Cocoa Brownies
$14.191 grocer