Scanning the aisle…
Bay Area's garlic bread aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 4 grocers. woodland gourmet owns the most shelf · 100% of SKUs. Store brands hold 67%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 60/100).
brands by share of the garlic bread shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 67% · scores 0-100.
the garlic bread products in the most Bay Area grocers · widest distribution first.